Consulting
CONSULTING
In consulting, we work with and in teams that are exactly tailored to your needs. We can rely on an excellent network that has grown over many years.
Challenge
We act as a sparring partner at eye level and combine our know-how in marketing and sales as well as organization and project management with our ideas and market access. The applied techniques include, among others, the evaluation of marketing opportunities and markets, the business analysis of customers and competitors, the initiation of future business and follow-up business, and writing business plans and designing sustainable business models.
Operational support
In many cases, our customers want us to support them not only in the analysis and design phase but also in the successful operational implementation. Our clients value our determined and generally fast implementation, which helps us to ensure the success and the benefit in business practice.
• Project Management
• Business Development
• Sales / Marketing
• Interim Management
• Online Marketing (SEA) and moving images - communication
Some of the topics that we are dealing with include:
Digitalization & Digital Transformation
Digitalisation is essentially about technology, but digital transformation
is not.
Digital transformation is about the customer.
Many business models work, but they are often not ready for the digital world!
Assessing and analysing what is needed to move the business to the digital world is often the start of a longer journey.
It requires the processes of digitalisation, but also a clear vision of what the digital transformation should look like. We support our clients with our knowledge and ideas during this time and ask questions.
Which processes can and should be digitalised - which ones not (yet)? What does the path towards digital transformation look like? And what goal is being pursued with it - what does the clear vision look like?
With a combination of many years of multi-layered experience from various industries, uncomplicated ideas, and a network of experts from diverse fields, we bring a toolbox with us that allows us to master even complex challenges.
Digital transformation is about the customer.
Many business models work, but they are often not ready for the digital world!
Assessing and analysing what is needed to move the business to the digital world is often the start of a longer journey.
It requires the processes of digitalisation, but also a clear vision of what the digital transformation should look like. We support our clients with our knowledge and ideas during this time and ask questions.
Which processes can and should be digitalised - which ones not (yet)? What does the path towards digital transformation look like? And what goal is being pursued with it - what does the clear vision look like?
With a combination of many years of multi-layered experience from various industries, uncomplicated ideas, and a network of experts from diverse fields, we bring a toolbox with us that allows us to master even complex challenges.
Market entry strategy
Who enter new markets or want to expand their presence in existing markets has to deal with a number of things, such as the potential target market and the associated market potential. We help you to identify the right markets and to conduct an appropriate market entry analysis for them. In doing so, we analyze both the market entry barriers and the possible forms of market entry. Thanks to our extensive network, we can quickly get a picture of many markets around the world and help you not only to find the right market but also, if desired, a competent local contact person.
Online and social marketing strategy
No more trend or future topic, but already firmly anchored in the digital ecosystem is the email communication or the corporate website, which is an indispensable part of reality. Create an omnichannel presence for your business by complementing online and/or social marketing efforts with traditional ad campaigns or via social story telling to reach your customers wherever you are. We develop a suitable strategy that analyses your company and the associated services/products, your competitors, your target groups and your sales channels. Based on that, the next steps are the definition of realistic goals and the planning of the online and/or social marketing instruments to achieve them.
Video marketing strategy
Go new ways with moving pictures. Rich media format images are currently the mega trend in communication. No matter if end users or professional, teenager or best ager: no target group is left out. For most companies, this means that every communication strategy should integrate video because watching videos, creating videos and spreading videos has never been so easy. We at SHCB develop together with you, tailored to your goals and target groups, a corresponding story and accompany you operationally to produce and to place it correctly in the media landscape. In doing so, we work together with professional colleagues who translate your communication strategy into the right images to ultimately attract as much attention as possible to your target group.